What
We Do
STRATEGY
We’ll listen carefully to determine your business needs and propose a comprehensive content, paid distribution, SEO, social media, testing, optimization and scaling strategy, filling in the gaps where you are missing capabilities. Working closely with you, we’ll also define and value Key Performance Indicators and the exact ROI they represent.
CONTENT & DESIGN
We match your content needs with a highly-experienced editor in your subject matter, such as technology, small business, consumer products, fashion, or the performing arts. That editor, in turn, finds the right staff for your project from the Buzzr Contributor Network of journalists, authors and video producers. We also recommend design and UX enhancements to optimize content performance.
DISTRIBUTION & SEO
We work with a wide variety of distribution platforms to find your ideal audience and get your content in front of them. Whether it’s micro-targeting of paid posts on Facebook, Instagram or LinkedIn, or campaigns across networks of thousands of publishers, we’re able to customize a plan that will allow you to scale at an attractive ROI.
OPTIMIZATION
We’ll test dozens of images, headlines, captions, publishers and audiences to find the best performing variant for each piece of promoted content. The ROI difference of content promotional variations can be enormous. Artificial intelligence software enables micro-buys of many content variations before more significant sums are spent on the best performers.
Who We Are
We are top journalists and digital marketers who love creating and promoting great content. Our content staff includes leading editors, journalists, and best-selling authors, including veterans of the New York Times, the Wall Street Journal, BuzzFeed, Politico, Fast Company, Inc. and Vice. Our staff also includes pioneers in native advertising, paid promotions and social media with decades of experience.
Staff Experience
We’ve brought together a team that has created and run large-scale content marketing campaigns for companies like American Express OPEN, Dell and Spotify. Our staff members have also helped launch and/or market a wide variety of new and existing media brands, including Inc.com, FastCompany.com and Conde Nast Traveler.
The Buzzr Contributor Network
Because of our decades of experience as top editors at well-known media brands, we work with some of the best writers, editors and video producers in the media industry. Many of our contributors also have extensive experience specifically working with content marketing.
The Buzzr Process
We’ll set up a comprehensive content marketing process and help you execute it wherever you need help.
1Strategy
2Key Performance Indicators
3Development & Design
4Distribution
5Content & SEO
6Set Up Campaigns
7Measure
8Optimize
9Analyze & Scale
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